Having a company website is one of the key factors for the success of your business in the digital world. In addition to being the digital face of your business brand, having a website is also one of the strategies of online marketing. Therefore, the first thing that every online business owner should target first is to create a website. However, having a website will not be effective if you don’t do regular maintenance on your business website. One of the mistakes that website owners often make is ignoring a website that has been created so that it does not get results and can actually be detrimental. So what exactly is website maintenance? Let’s us see the explanation below!
What is website maintenance?
Just like owning a car, of course we need to do regular servicing and checks on the car such as checking the engine, changing oil, etc. so that the car continues to operate properly. This is the same as website maintenance where we carry out regular checks on the website to ensure the website’s performance is good and encourage traffic growth in the website. Because the website can be accessed anytime, anywhere, and by anyone, there will certainly be many who access the data on the website which makes the website not run properly such as long loading, errors, or being hacked by irresponsible people.
In addition to preventing the things mentioned above, here are some important benefits that your business can get from doing website maintenance:
Improve customer service
One of the best services you can do in the online business world is to maximize the performance of your website. With good performance, accessibility will also be optimal which provides a positive experience for customers. Customers are impressed, then they become interested in buying back your business product or service.
Increase your business credibility
The first thing that customers usually do when they find out about your brand is to check Google for your business website. If the website looks neat and orderly without any errors, then this will reflect the quality of your business so that it will automatically increase the credibility of your business in the eyes of customers.
Improve website SEO
When the appearance of your business website is quality, professional, and modern, then website SEO will rank high on search engines and optimize the number of website visitors. Coupled with SEO algorithms that change all the time, you also have to regularly update your website.
Improve website security
Not only in terms of appearance and performance, but the website must also be regularly maintained to avoid cyber attacks by updating security software. This is especially important if your website has a lot of sensitive information. That way, website maintenance also prevents your business from unwanted losses.
In order to get the benefits mentioned above, if we don’t have services for website maintenance, then what should we do to do website maintenance? Here are some of the things that your business can do!
- Update and add new content to the website routinely
- Upload new products or services immediately on the website
- Running and updating the security check plugin
- Analyze content popularity regularly
- Update the web design for a more attractive look
- Make sure that the website is mobile-friendly
- Make monthly website logs for bugs
- Consider subscribing to website maintenance services.